Fostering Sustainable Innovation Within Organizations
Over the past years many corporate business leaders have started to shift their strategy from a pure profit seeking one towards a balance in simultaneously striving to achieve economic, environmental and social goals (Elkington 1998; Preuss 2007; Roth 2009). As a result, challenges on the sustainability agenda have emerged as a new source of opportunities for innovation and competitive advantage (Fichter 2006; Hockerts 2008; Hansen et al. 2009). Research has shown that entrepreneurs are the main drivers of innovation, economic growth and social change (Audretsch 2002); hence, organizations try to adopt entrepreneurial approaches in order to spur their own innovativeness (Hamel 1999; Ireland et al. 2009). However, as recent publications have discussed, the promotion of entrepreneurship is a difficult and multifaceted issue requiring the consideration of dynamic processes describing the interplay of multiple external factors, local conditions and the individual innovators (Isenberg 2010; Krueger 2012; Vogel 2013). These difficulties are particularly distinct when discussing sustainable innovation, as risk-related reluctance in instigating this kind of innovation can still be observed among corporate leaders (Hall 2002). If established companies plan to take part in creating tomorrow’s economy, it will be necessary for them to challenge prevailing assumptions about innovation processes (Hamel 1999). The purpose of this chapter is to investigate the main success factors of entrepreneurial ecosystems and discuss ways how to assimilate these in an organizational context.
KeywordsVenture Capitalist Innovation Process Open Innovation Corporate Entrepreneurship Creative Idea
- Amabile, T. M., & Khaire, M. (2008). Creativity and the role of the leader. Journal of the Management Training Institute, SAIL, Ranchi, 36, 48–51.Google Scholar
- Andriopoulos, C., & Dawson, P. (2009). Managing change, creativity and innovation. London: Sage.Google Scholar
- Audretsch, (2002). The dynamic role of small firms: evidence from the US. Small Business Economics. 18(1), 13–40.Google Scholar
- Belleflamme, P., Lambert, T., & Schwienbacher, A. (2011). Crowdfunding: Tapping the right crowd. CORE Discussion Paper No. 2011/32.Google Scholar
- Blank, St. (2012). The future of corporate innovation and entrepreneurship. Blog post. http://steveblank.com/2012/12/03/the-future-of-corporate-innovation-and-entrepreneurship/. Accessed Feb 2013.
- Brown, T. (2009). Change by design: How design thinking transforms organizations and inspires innovation. New York: HarperCollins.Google Scholar
- Cain-Miller, C. (2013). Will Yahoo increase productivity by banning people from working at Home? The New York Times online: http://bits.blogs.nytimes.com/2013/02/25/will-yahoo-increase-productivity-by-banning-people-from-working-at-home/. Accessed Feb 2013.
- Chesbrough, H. W. (2003). Open innovation: The new imperative for creating and profiting from technology. Boston (MA): Harvard Business Press.Google Scholar
- Craft, A., Jeffrey, B., & Leibling, M. (2001). Creativity in education. London: Continuum International Publishing Group.Google Scholar
- Dos Santos, R. (2013). Qualcomms corporate entrepreneurship program – Lessons learned Part1 & Part 2. Blog post: http://steveblank.com/2013/01/30/qualcomms-corporate-entrepreneurship-program-lesson-learned-part-2/. Accessed Feb 2013.
- Elkington, J. (1998). Cannibals with forks: The triple bottom line of 21st century business. Stony Creek: New Society Publishers.Google Scholar
- Ferrari, A., Cachia, R., & Punie, Y. (2009). Innovation and creativity in education and training in the EU member states: Fostering creative learning and supporting innovative teaching: Literature review on innovation and creativity in E&T in the EU Member States (ICEAC). JRC Technical Note 52374.Google Scholar
- Fichter, K. (2006). Nachhaltigkeitskonzepte für Innovationsprozesse. Wiesbaden: Fraunhofer IRB Verlag.Google Scholar
- Florida, R., & Goodnight, J. (2005). Managing for creativity. Harvard Business Review, 83(7), 124–131.Google Scholar
- Global Innovation Index. (2012). Stronger innovation linkages for global growth. INSEAD. http://www.wipo.int/econ_stat/en/economics/gii/index.html. Accessed Feb 2013.
- GSA Office of Government Wide Policy. (2006). Innovative workplaces: Benefits and best practices: http://www.gsa.gov/graphics/pbs/Innovative_Workplaces-508_R2OD26_0Z5RDZ-i34K-pR.pdf. Accessed Feb 2013.
- Hamel, G. (1999). Bringing silicon valley inside. Harvard Business Review, 77(5), 70–84.Google Scholar
- Herrmann, B. L., Marmer, M., Dogrultan, E., & Hotschke, D. (2012). Startup Ecosystem Report. The Startup Genome Project.Google Scholar
- Hess, E. D. (2012). Creating an innovation culture: Accepting failure is necessary. Forbes Magazine: http://www.forbes.com/sites/darden/2012/06/20/creating-an-innovation-culture-accepting-failure-is-necessary/. Accessed Feb 2013.
- Hockerts, K. (2008). Managerial perceptions of the business case for corporate social responsibility (CBS working paper series, Vol. (03.2007)). Frederiksberg: Copenhagen Business School.Google Scholar
- Isenberg, D. J. (2010). How to start an entrepreneurial revolution. Harvard Business Review, 88(6), 41–49.Google Scholar
- Johnson, S. (2010). Where good ideas come from: The natural history of innovation. New York: Penguin Group.Google Scholar
- Krueger, N. F. (2012). Candidates guide to growing a more entrepreneurial economy. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2098094. Accessed Feb 2013.
- Levitt, T. (2002). Creativity is not enough. Harvard Business Review, 80, 137–144.Google Scholar
- Linkner, J. (2011). Seven steps to a culture of innovation. http://www.inc.com/articles/201106/josh-linkner-7-steps-to-a-culture-of-innovation.html. Accessed Feb 2013.
- ManpowerGroup, (2012). Youth unemployment challenge and solutions. http://www3.weforum.org/docs/Manpower_YouthEmploymentChallengeSolutions_2012.pdf. Accessed Feb 2013.
- Netflix. (2009). Netflix culture: Freedom & responsibility. www.slideshare.net/reed2001/culture-1798664. Accessed Feb 2013.
- Philipps, J. (2007). How to manage an innovator. Innovate on purpose: http://innovateonpurpose.blogspot.ch/2007/11/how-to-manage-innovator.html. Accessed Feb 2013.
- Ries, E. (2011). The lean startup: How today’s entrepreneurs use continuous innovation to create radically successful businesses. New York: Crown Business.Google Scholar
- Roth, S. (2009). Non-technological and non-economic innovations: Contributions to a theory of robust innovation. Switzerland: Peter Lang.Google Scholar
- Schumpeter, J. A. (1942). Capitalism, socialism and democracy. New York: Harper and Row.Google Scholar
- Seelig, T. (2012). inGenius: A crash course on creativity. London: HarperCollins.Google Scholar
- Shontell, A. (2013). Sheryl Sandberg: ‘The most important document ever to come out of the valley’. Business insider online: http://www.businessinsider.com/netflixs-management-and-culture-presentation-2013-2?op=1. Accessed Feb 2013.
- Vogel, P. (2012a). Die Generation Y ist weniger loyal zum Arbeitgeber – aber loyal zum Deal. HR Today: https://www.jobzippers.com/media/press/201206-HRToday.pdf. Accessed Feb 2013.
- Vogel, P. (2012b). Unleashing the talent of the NEXT generation. As part of the futurework forum seminar series “The workplace of the future” at the Lorange Institute of Business, Zurich.Google Scholar
- Vogel, P. (2013). The employment outlook for youth: Building entrepreneurial ecosystems as a way forward. Conference Paper for the G20 Youth Forum 2013, St. Petersburg.Google Scholar
- Wessel, M. (2012). Why big companies can’t innovate. Harvard Business Review Blog: http://blogs.hbr.org/cs/2012/09/why_big_companies_cant_innovate.html. Accessed Feb 2013.
- World Economic Forum. (2012). Talent mobility good practices: Collaboration at the core of driving economic grow. Global agenda council. http://www.weforum.org/reports/talent-mobility-good-practices-collaboration-core-driving-economic-growth. Accessed Feb 2013.
- Wycoff, J. (2004). The big ten innovation kills and how to keep your innovation system alive and well. Innovation Network: http://www.innovationnetwork.biz/library/BigTenInnovation Killers.htm. Accessed Feb 2013.