An Empirical Test of How Events Turn the Cognitive Gears of Trust
This study empirically tests a social psychology-based Information Processing Model (IPM) that explains how events may change trust over time based on three cognitive mechanisms or “gears”: attention, attribution, and judgment. We briefly describe the IPM, and then empirically validate its assumptions and extensions. The IPM is contrasted with the incremental growth model (IGM) of trust change. We find more support for the IPM than the IGM.
KeywordsTrust attention attribution threshold risk illusion change
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