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Towards New Generation E-Business and Marketing

  • Tokuro Matsuo
  • Ricardo Colomo-Palacios
Part of the Studies in Computational Intelligence book series (SCI, volume 484)

Abstract

The ever-growing influence of the Internet has caused a paradigm shift in relationships between customers and companies [1]. For example, group buy marketplaces on the web broke down around 2005, but new types of group buy system like the Groupon appear after 2008 and become popular with the coupon-based business model and social network based system like the Facebook. And also, this is related with e-marketing because market makers can survey and investigate consumer’s behavior, preference, trends of buying by collecting their information through AJAX-based systems (Javascript can send users operation information to website owner.).

Keywords

Customer Relationship Management Brand Equity Customer Relationship Market Maker Electronic Business 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Tokuro Matsuo
    • 1
  • Ricardo Colomo-Palacios
    • 2
  1. 1.Advanced Institute of Industrial TechnologyShinagawaJapan
  2. 2.Universidad Carlos III de MadridLeganésSpain

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