Designing Visual Exemplars of 3D Online Store Layout Types

  • Ioannis Krasonikolakis
  • Adam Vrechopoulos
  • Nancy Pouloudi
  • Katerina Goula
Part of the IFIP Advances in Information and Communication Technology book series (IFIPAICT, volume 399)


This paper presents the design issues in the visualization of five distinct store layout types in the context of 3D online retailing and discusses appropriate design decisions. The development of the stores is based on the requirements (layout characteristics) elicited from a three-round Delphi method with 3D expert users and designers which served as the qualitative empirical research vehicle. Along with the visualization of the characteristics of each layout type, the theoretical and practical implications, limitations, and the future research avenues of the study are discussed.


Store Layout Design 3D Online Retail Stores 


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Copyright information

© International Federation for Information Processing 2013

Authors and Affiliations

  • Ioannis Krasonikolakis
    • 1
  • Adam Vrechopoulos
    • 1
  • Nancy Pouloudi
    • 1
  • Katerina Goula
    • 2
  1. 1.Athens University of Economics and BusinessAthensGreece
  2. 2.National Technical UniversityAthensGreece

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