Designing to Promote a New Social Affordance for Energy Consumption

  • Lara S. G. Piccolo
  • Heiko Hornung
  • Cecília Baranauskas
  • Roberto Pereira
Part of the IFIP Advances in Information and Communication Technology book series (IFIPAICT, volume 399)


The relation between energy consumption and its environmental impact is weak or even almost inexistent in the Brazilian scenario due to sociocultural reasons. This work takes advantage of an experimental smart grid deployment scenario to propose the concept of Social Eco-feedback Technology. It aims at establishing this relation by promoting a new social affordance (behavior pattern), favoring a new way of perceiving energy. The concept of affordance and artifacts of the Organizational Semiotics are extended to encompass both the analysis of actual and intended behavior through a new technology design.


Eco-feedback technology Energy consumption Affordances Motivation Human-Computer Interaction Organizational Semiotics 


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Copyright information

© International Federation for Information Processing 2013

Authors and Affiliations

  • Lara S. G. Piccolo
    • 1
  • Heiko Hornung
    • 1
  • Cecília Baranauskas
    • 1
  • Roberto Pereira
    • 1
  1. 1.Institute of ComputingThe State University of Campinas-UNICAMPBrazil

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