Transforming the Travel Experience: The Use of Smartphones for Travel
The goal of this study was to develop an in-depth understanding of the use of smartphones and their impact on the travel experience. The results indicate that the use of smartphones can significantly transform the travel experience by changing travel planning, constructing and destructing one’s sense of tourism, and reconfiguring the relationships among tourists, places, and others. Importantly, the findings establish a strong foundation for reconceptualising the travel experience within the context of mobile technology, and in turn, provide practical implications for mobile marketing and destination marketing.
KeywordsTravel Smartphones Mobile Travel experience Technology
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