Key Ingredients for Your Next Semantics Elevator Talk

  • Krzysztof Janowicz
  • Pascal Hitzler
Part of the Lecture Notes in Computer Science book series (LNCS, volume 7518)


2012 brought a major change to the semantics research community. Discussions on the use and benefits of semantic technologies are shifting away from the why to the how. Surprisingly this more in stakeholder interest is not accompanied by a more detailed understanding of what semantics research is about. Instead of blaming others for their (wrong) expectations, we need to learn how to emphasize the paradigm shift proposed by semantics research while abstracting from technical details and advocate the added value in a way that relates to the immediate needs of individual stakeholders without overselling. This paper highlights some of the major ingredients to prepare your next Semantics Elevator Talk.


Semantics Ontology Linked Data Interoperability 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Krzysztof Janowicz
    • 1
  • Pascal Hitzler
    • 2
  1. 1.Department of GeographyUniversity of CaliforniaSanta BarbaraUSA
  2. 2.Kno.e.sis CenterWright State UniversityDaytonUSA

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