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Post-via: After Visit Tourist Services Enabled by Semantics

  • Ricardo Colomo-Palacios
  • Alejandro Rodríguez-González
  • Antonio Cabanas-Abascal
  • Joaquín Fernández-González
Part of the Lecture Notes in Computer Science book series (LNCS, volume 7567)

Abstract

The Internet has disrupted traditional tourism services. Thus, knowing tourists’ travel experience becomes a privileged tool to enable new business strategies based on the feedback provided by the tourists themselves. Post-Via captures and effectively manages tourists’ feedback and, based on semantic technologies, integrates opinions and services to enhance tourists’ loyalty. In a nutshell, Post-Via tries to unite on one platform the necessary components to perform traditional Customer Relationship Management functions and opinion mining techniques to provide services of direct marketing using web semantic components and recommender systems.

Keywords

Semantic Technologies Tourism After Visit Services Ontology 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Ricardo Colomo-Palacios
    • 1
  • Alejandro Rodríguez-González
    • 2
  • Antonio Cabanas-Abascal
    • 1
  • Joaquín Fernández-González
    • 3
  1. 1.Computer Science DepartmentUniversidad Carlos III de MadridLeganés, MadridSpain
  2. 2.Bioinformatics at Centre for Plant Biotechnology and Genomics UPM-INIAPolytechnic University of MadridMadridSpain
  3. 3.EgeoITMadridSpain

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