New Trends in Web User Behaviour Analysis

  • Pablo E. Román
  • Juan D. Velásquez
  • Vasile Palade
  • Lakhmi C. Jain
Part of the Studies in Computational Intelligence book series (SCI, volume 452)


The analysis of human behaviour has been conducted within diverse disciplines, such as psychology, sociology, economics, linguistics, marketing and computer science. Hence, a broad theoretical framework is available, with a high potential for application into other areas, in particular to the analysis of web user browsing behaviour. The above mentioned disciplines use surveys and experimental sampling for testing and calibrating their theoretical models. With respect to web user browsing behaviour, the major source of data is the web logs, which store every visitor’s action on a web site. Such files could contain millions of registers, depending on the web site traffic, and represents a major data source about human behaviour. This chapter surveys the new trends in analysing web user behaviour and revises some novel approaches, such as those based on the neurophysiological theory of decision making, for describing what web users are looking for in a web site.


Revenue Management Broad Theoretical Framework Navigational Behaviour Wired Magazine Page Rank Algorithm 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Pablo E. Román
    • 1
  • Juan D. Velásquez
    • 1
  • Vasile Palade
    • 2
  • Lakhmi C. Jain
    • 3
  1. 1.Web Intelligence Consortium, Chile Research Centre, Department of Industrial Engineering School of Engineering and ScienceUniversity of ChileSantiagoChile
  2. 2.Department of Computer ScienceUniversity of OxfordOxfordUK
  3. 3.KES Centre, School of Electrical and Information EngineeringUniversity of South AustraliaAdelaideAustralia

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