Do-Not-Track Techniques for Browsers and Their Implications for Consumers

  • Martin Beck
  • Michael Marhöfer
Part of the IFIP Advances in Information and Communication Technology book series (IFIPAICT, volume 375)

Abstract

Recent efforts to increase online privacy by offering the user a more general choice to opt out of online tracking were mainly pushed by the FTC in late 2010. As the FTC explicitly omitted technical details, browser developers started to implement what they thought might be appropriate to either limit user tracking directly, or let the advertiser know about the user’s wish to not be tracked. This paper gives a short overview on the positions and arguments of stakeholders and evaluates the technical proposals and implementations aiming to support the consumer in keeping control over his personal data.

Keywords

Federal Trade Commission Consumer Privacy Online Privacy Behavioral Target White List 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© IFIP International Federation for Information Processing 2012

Authors and Affiliations

  • Martin Beck
    • 1
  • Michael Marhöfer
    • 2
  1. 1.Technische Universität DresdenGermany
  2. 2.Nokia Siemens Networks GmbH & Co. KGGermany

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