Strategies for Extended Product Business Models in Manufacturing Service Ecosystems
The growing demand for integrated solutions forces manufacturers of industrial goods to combine their products with service components to Product-Service Systems, or Extended Products (EP). The new value proposition of the EP and the required network of business partners are not included in the traditional business models of manufacturing companies. A business model represents the implementation of an industrial strategy in respect to its specific elements. The purpose of this paper is to investigate classic strategies in manufacturing and new strategic approaches to help manufacturers transform their business models for EP. A special focus is given to value innovation and collaboration in Manufacturing Service Ecosystems (MSE). In an MSE, different organizations and individuals can work together with common or complementary objectives on new value added combinations of manufactured products and product-related services. The approach is exemplified by the transformation of the business model of a machine tool manufacturer.
KeywordsProduct-Service Systems Manufacturing Service Ecosystem Business Models MSEE Integrated Project
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