Advertisement

Building Products as Innovation Experiment Systems

  • Jan Bosch
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 114)

Abstract

Traditional software development focuses on specifying and freezing requirements early in the, typically yearly, product development lifecycle. The requirements are defined based on product management’s best understanding. The adoption of SaaS and cloud computing has shown a different approach to managing requirements, adding frequent and rigorous experimentation to the development process with the intent of minimizing R&D investment between customer proof points. This offers several benefits including increased customer satisfaction, improved and quantified business goals and the transformation to a continuous rather than waterfall development process. In this paper, we present our learnings from studying software companies applying an innovation experiment system approach to product development. The approach is illustrated with three cases from Intuit, the case study company.

Keywords

Product development approach experiment systems case study 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Adler, P.A., Adler, P.: Observational Techniques. In: Denzin, N.K., Lincoln, Y. (eds.) Handbook of Qualitative Research, pp. 377–393. Sage, Thousand Oaks (1994)Google Scholar
  2. 2.
    Bosch, J., Bosch-Sijtsema, P.M.: Introducing Agile Customer-Centered Development in a Legacy Software Product Line. Accepted for Software Practice and Experience (February 2011)Google Scholar
  3. 3.
    Corbin, J., Strauss, A.: Basics of qualitative research, 3rd edn. Sage, Thousand Oaks (2008)Google Scholar
  4. 4.
    Davenport, T.H.: How to Design Smart Business Experiments. Harvard Business Review (February 2009)Google Scholar
  5. 5.
    Kohavi, R., Crook, T., Longbotham, R.: Online Experimentation at Microsoft. In: Third Workshop on Data Mining Case Studies and Practice Prize (2009)Google Scholar
  6. 6.
    Ozzie, R.: Ozzie memo: Internet services disruption (October 28, 2005), http://news.zdnet.com/2100-3513_22-145534.html
  7. 7.
  8. 8.
    Reichheld, F.F.: The One Number You Need to Grow. Harvard Business Review (December 2003)Google Scholar
  9. 9.
    Thomke, S.H.: Experimentation Matters: Unlocking the Potential of New Technologies for Innovation. Harvard Business Review Press (2003)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Jan Bosch
    • 1
  1. 1.Department of Computer ScienceChalmers University of TechnologyGothenburgSweden

Personalised recommendations