Differentiation in Freemium: Where Does the Line Lie?

  • Davide Semenzin
  • Edwin Meulendijks
  • Wilbert Seele
  • Christoph Wagner
  • Sjaak Brinkkemper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 114)

Abstract

As the freemium business models is becoming a prominent success in the online software market, companies are challenged with the question of how to design freemium pricing schemata. This study investigates 17 freemium companies to help understand which features should be made available for free and which shouldn’t. It is observed that the free-premium transition is typically marked by a significant increase in the privileges, access to value-creating gap-filling features.

Keywords

Storage Space Price Strategy Cloud Storage Qualitative Content Analysis Core Service 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Davide Semenzin
    • 1
  • Edwin Meulendijks
    • 1
  • Wilbert Seele
    • 1
  • Christoph Wagner
    • 1
  • Sjaak Brinkkemper
    • 1
  1. 1.Department of Information and Computing SciencesUtrecht UniversityUtrechtThe Netherlands

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