Scenario to Serve Remote Areas in Emerging Countries with the Village Internet Service Station

  • Gaël Fromentoux
  • Arnaud Braud
  • Xavier Marjou
Part of the Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering book series (LNICST, volume 92)


The provision of Internet to remote areas has raised interests for many years and is particularly tough to address when the expected average revenue per user is low. Providing access to internet services in remote rural areas of emerging countries is a challenge for operators. Actually, the segments addressed may be key to their future market growth given the numerous but un-wealthy end-users. However, we tackle this issue in emerging markets by proposing an incremental scenario which conciliates investors’ return on investment and end-users’ needs and desire for communication. Actually, we first derive a set of requirements from the market segmentation and then specify the architecture for the low entrant segment. Furthermore, we show that there are possibilities to progressively address new segments in an incremental approach of the architecture first deployed. We also propose design to cost scenarios by combining deployed mobile-phone networks and intermittent data link. In every village an Internet service station is shared among all users in the village.


Emerging countries market segmentation remote areas mobile network design to cost scenario network architecture Internet Service Station 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Dawar, N., Chattopadhyay, A.: Rethinking Marketing Programs for Emerging Markets. Long Range Planning 35(5), 457–474 (2002)CrossRefGoogle Scholar
  2. 2.
    Mobile contents and applications in emerging markets: operators strategies, Ovum (January 2010)Google Scholar
  3. 3.
    Mobile money in emerging markets, Ovum (June 2009)Google Scholar
  4. 4.
    Johnson, et al.: The Village base station. In: D.L. NSDR 2010 Proceedings of the 4th ACM Workshop on Networked Systems for Developing Regions (2010) Google Scholar
  5. 5.
    Marjou, X., et al.: Using hawkers to ferry Internet data. In: The 14th International Symposium on Wireless Personal Multimedia Communications Symposium, WPMC under review, Brest (2011)Google Scholar
  6. 6.
    Fromentoux, G., et al.: Content Delivery Architectures for Segmented Emerging Markets. In: The First International Conference on e-Technologies and Networks for Development (ICeND 2011), Dar-es-Salaam, Tanzania (2011)Google Scholar
  7. 7.
  8. 8.
    By Les Afriques - Lancement d’Orange Money en Côte d’Ivoire (July 10, 2008),
  9. 9.
    Zambia: New Scratch Card Stramline Flow Of Rations, World Food ProgramGoogle Scholar
  10. 10.
    Heimerl, K., Brewer, E.: Internet usage and performance analysis of a rural wireless network in Macha, Zambia. In: NSDR 2010 Proceedings of the 4th ACM Workshop on Networked Systems for Developing Regions (2010)Google Scholar

Copyright information

© ICST Institute for Computer Science, Social Informatics and Telecommunications Engineering 2012

Authors and Affiliations

  • Gaël Fromentoux
    • 1
  • Arnaud Braud
    • 1
  • Xavier Marjou
    • 1
  1. 1.Orange Labs OLNC/RD/CORE/NASLannionFrance

Personalised recommendations