If you think that intercultural business communication is free from human reaction and emotion, think again. A great fallacy that we often carry with us is the notion that business communication deals only with facts, and therefore is somehow more rational or less subjective than ordinary intercultural communication. All communication is tied, in one way or another, to human factors; as we shall see throughout this book, our humanity is the essence of communication. Business communication is no exception. The added complexity of intercultural variables simply increases the chances of misunderstanding or misinterpretation in our business communications.