The World-Wide Web has entered the “participation age”: Everybody can utter his personal opinion on theWeb 2.0 and his voice will be heard. Even more, companies are feeling an ever-increasing pressure and effectively must listen to the consumer’s voice. Bad reputations on the Web spread at the sheer immense speed of word-ofmouth and rumours - once spoken out - are unlikely to disappear as they are written down and ever-present: in weblogs, newsgroups, and discussion boards.
KeywordsNatural Language Processing Discussion Board Strategic Knowledge Competitive Intelligence Open Directory Project
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