Conclusion and Future Work
In terms of new product development, marketing personnel are usually concerned with making the most of market opportunities by choosing the right price and understanding ‘consumer needs’, while engineering personnel may be concerned only with ascertaining whether the engineering requirements can be met satisfactorily. Product designers are concerned with the product characteristics and appearance of the new product while manufacturing personnel are mainly concerned with the manufacturing process design, quality of manufactured products, and manufacturing time and cost. Therefore, they have different notions about the drivers of success, the optimization variables, and the nature of constraints for new product design. This book has presented and discussed several methodologies for incorporating the concerns of marketing, engineering and manufacturing personnel into new product development.
KeywordsCustomer Satisfaction Functional Model Customer Requirement Importance Weight Design Attribute
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