Forecasting Global and European Tourism

Abstract

This Report is based primarily on the 2010 results of IPK International’s World Travel Monitor – the continuous tourism monitoring system that was set up 23 years ago. IPK now conducts more than half a million representative interviews a year in 60 of the world’s major outbound travel markets – 35 in Europe, 15 in Asia and 10 in the Americas – representing an estimated 90% of world outbound travel.