The Pricing in Mobile Phone Networks and its Implementation in Russian Practice

Abstract

It’s obvious, that conscious implementation of a pricing systems can lead to the prosperity of a company. The aim of this work is to show that the pricing can be considered as a good thing for the society as well. The tariff policy of one of the key Russian mobile providers was analyzed. The paper contains the contemplation of eight current tariffs of the provider Beeline which operate on the territory of St. Petersburg and Leningrad region. Considering such needs as: frequent long conversations for students or inexpensive sms-communication for people with limited hearing abilities Beeline offers attractive and reasonable tariffs. Establishing various prices for one minute or message, not only does Beeline try to maximize the profit but it also identifies its customers. That is why prices absolutely do not need to be the same for all consumers, because equality is not always the advantage.