Estimation System for Human-Interest Degree while Watching TV Commercials Using EEG

  • Yuna Negishi
  • Zhang Dou
  • Yasue Mitsukura
Part of the Lecture Notes in Computer Science book series (LNCS, volume 7062)

Abstract

In this paper, we propose an estimation system for the human-interest degree while watching TV commercials using the electroencephalogram(EEG). When we use this system, we can estimate the human-interest degree easily, sequentially, and simply. In particular, we measure the EEG using a simple electroencephalograph and survey the human-interest degree using questionnaires in a scale. For construction this estimation system, we investigate the relationship between the EEG and the result of questionnaires. In order to evaluate our estimation system, we show results of experiments using real TV commercials.

Keywords

human-interest electroencephalogram(EEG) TV commercial 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Yuna Negishi
    • 1
    • 2
  • Zhang Dou
    • 1
  • Yasue Mitsukura
    • 2
  1. 1.Graduate School of Bio-Applications Systems EngineeringTokyo University of Agriculture and TechnologyKoganeiJapan
  2. 2.Graduate School of Science and TechnologyKeio UniversityYokohamaJapan

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