OWL Ontology Development for Destination Marketing

  • Murat Komesli
  • Tuncay Ercan
  • Gökçe Özdemir
Part of the Communications in Computer and Information Science book series (CCIS, volume 240)

Abstract

Internet, as a marketing medium in the tourism industry, is a very valuable destination marketing tool. Different tourism authorities and organizations serve as marketing and service providers. They benefit from the use of Internet within the concept of marketing efforts. A new technology, Semantic Web, brought incremental changes by bringing machine-readable descriptions to current web interfaces of these organizations. This paper provides necessary framework for the applicability of Semantic Web technology on Destination Marketing. It creates a methodology on how web pages are created and analyzed with the value-added tourism marketing purposes. Semantic Web technology achieves such interoperability by referring to ontology models. The ontology presented here determines the value of this integration in destination marketing organizations.

Keywords

Ontology RDF OWL Semantic Web Destination Marketing 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Murat Komesli
    • 1
  • Tuncay Ercan
    • 1
  • Gökçe Özdemir
    • 1
  1. 1.Yaşar UniversityBornovaTurkey

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