PLS-MGA: A Non-Parametric Approach to Partial Least Squares-based Multi-Group Analysis

  • Jörg Henseler
Conference paper
Part of the Studies in Classification, Data Analysis, and Knowledge Organization book series (STUDIES CLASS)


This paper adds to an often applied extension of Partial Least Squares (PLS) path modeling, namely the comparison of PLS estimates across subpopulations, also known as multi-group analysis. Existing PLS-based approaches to multi-group analysis have the shortcoming that they rely on distributional assumptions. This paper develops a non-parametric PLS-based approach to multi-group analysis: PLS-MGA. Both the existing approaches and the new approach are applied to a marketing example of customer switching behavior in a liberalized electricity market. This example provides first evidence of favorable operation characteristics of PLS-MGA.


Partial Little Square Customer Satisfaction Switching Cost Bootstrap Estimate Partial Little Square Path Model 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Institute for Management ResearchRadboud University NijmegenNijmegenThe Netherlands

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