Decisional DNA Digital TV: Concept and Initial Experiment

  • Haoxi Zhang
  • Cesar Sanin
  • Edward Szczerbicki
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6922)


Together with the booming popularity of Digital TV, the information of how viewers watch TV (preferences, content, viewing times, etc) could quite easily be available and extremely valuable. By running customized smart applications at viewers’ set-top boxes, capturing and processing their viewing experiences, the TV program providers can not only collect information from their customers but also offer interactive contents to their viewers while improving customer service. In order to capture, reuse, and share the past experiences and preferences of how the viewers watch TV, we propose a novel application of the Decisional DNA to the Digital TV field. Decisional DNA is a domain-independent, flexible, smart knowledge representation structure which allows its domains to acquire, reuse, evolve and share knowledge in an easy and standard way. In this paper, we present the features, architecture and initial experimental results of our work.


Decisional DNA Set of Experience Knowledge Structure Digital TV XML 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    ARIB, the Association of Radio Industries and Business,
  2. 2.
    ATSC, the Advanced Television Systems Committee,
  3. 3.
    Yarali, A., Cherry, A.: Internet Protocol Television (IPTV). TENCON 2005 IEEE Region 10, 1–6 (2005) ISBN: 0-7803-9311-2 Google Scholar
  4. 4.
    Sanin, C., Szczerbicki, E.: Experience-based Knowledge Representation SOEKS. Cybernetics and Systems 40(2), 99–122 (2009)CrossRefzbMATHGoogle Scholar
  5. 5.
    Sanin, C., Szczerbicki, E.: Extending Set of Experience Knowledge Structure into a Transportable Language Extensible Markup Language. International Journal of Cybernetics and Systems 37(2-3), 97–117 (2006)CrossRefzbMATHGoogle Scholar
  6. 6.
    Sanin, C., Szczerbicki, E.: An OWL ontology of Set of Experience Knowledge Structure. Journal of Universal Computer Science 13(2), 209–223 (2007)zbMATHGoogle Scholar
  7. 7.
    Lloyd, J.W.: Logic for Learning: Learning Comprehensible Theories from Structure Data. Springer, Berlin (2003)CrossRefzbMATHGoogle Scholar
  8. 8.
    Sanin, C., Mancilla-Amaya, L., Szczerbicki, E., CayfordHowell, P.: Application of a Multi-domain Knowledge Structure: The Decisional DNA. In: Intel. Sys. For Know. Management. SCI, vol. 252, pp. 65–86 (2009)Google Scholar
  9. 9.
    DVB - The Digital Video Broadcasting Project,
  10. 10.
    Schwalb, E.: iTV Handbook: Technologies & Standards. ACM Computers in Entertainment 2(2), Article 7 (2004) ISBN: 0131003127Google Scholar
  11. 11.
    IEEE, “Multichannel Multipoint Distribution Service”,
  12. 12.
    Latest snapshots - Freeview/DTT bitrates, “Latest snapshots”,
  13. 13.
    Maldonado Sanin, C.A.: Smart Knowledge Management System, PhD Thesis, Faculty of Engineering and Built Environment - School of Mechanical Engineering, University of Newcastle, E. Szczerbicki, Doctor of Philosophy Degree, Newcastle (2007)Google Scholar
  14. 14.
    TV Without Borders, “Java TV Tutorial”,
  15. 15.
    Reimers, U.H.: DVB-The Family of International standards for Digital Video broadcasting. Proceedings of the IEEE 94(1), 173–182 (2006) ISSN: 0018-9219Google Scholar
  16. 16.
    Vrba, V., Cvrk, L., Sykora, M.: Framework for digital TV applications. In: Proceedings of the International Conference on Networking, International Conference on Systems and International Conference on Mobile Communications and Learning, p. 184 (2006) ISBN: 0-7695-2552-0 Google Scholar
  17. 17.
    Wikipedia, “Digital Millennium Copyright Act”,
  18. 18.
    Wikipedia, “Digital Television”,
  19. 19.
    Wikipedia, “Digital Terrestrial Television”,
  20. 20.
    World DMB, Digital Multimedia Broadcasting,
  21. 21.
    Wu, Y., Hirakawa, S., Reimers, U., Whitaker, J.: Overview of digital television development worldwide. Proc. IEEE 94(1), 8–21 (2006)CrossRefGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Haoxi Zhang
    • 1
  • Cesar Sanin
    • 1
  • Edward Szczerbicki
    • 2
  1. 1.Faculty of Engineering and Built Environment, School of EngineeringThe University of NewcastleCallaghanAustralia
  2. 2.Gdansk University of TechnologyGdanskPoland

Personalised recommendations