Context-Aware Website Personalization

  • Daniela Wolff
  • Marc Schaaf
  • Stella Gatziu Grivas
  • Uwe Leimstoll
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6882)

Abstract

Today there is a need in on-line shops to support the visitors of a web page appropriately by analyzing their current situation. In this paper we introduce a model which supports the identification of the content the user is interested in and the shopping strategy of the current session. We use context information extracted from enterprise data, content data, the current and the historical behaviour of the user. This allows us to learn more about the interests and needs of the user. We monitor and analyze this content information at runtime and use it for the adaption of the web site during the user’s navigation.

Keywords

Semantic Technology Personalization Event processing architecture Context 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Daniela Wolff
    • 1
  • Marc Schaaf
    • 1
  • Stella Gatziu Grivas
    • 1
  • Uwe Leimstoll
    • 1
  1. 1.University of Applied Sciences Northwestern SwitzerlandSwitzerland

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