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Promoting e-Health Resources: Lessons Learned

  • Ed de Quincey
  • Patty Kostkova
  • Gawesh Jawaheer
Part of the Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering book series (LNICST, volume 69)

Abstract

The increase in the number of online health resources and in particular medical digital libraries has made a wealth of information available to health professionals. Previous research has mainly concentrated on the usability and development of the resource but often, the continued promotion of the site and how to increase the levels of usage over an extended period are overlooked. In this paper we present a number of factors that have influenced the levels of usage on the National electronic Library of Infection (NeLI) family of websites. These include active promotional techniques such as attendance at conferences and eNewsletters but also passive factors such as referrals from other sites. The impact of these factors on usage levels of the sites are detailed and discussed further.

Keywords

Medical Digital Libraries Weblogs Promotion Swine Flu 

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Copyright information

© ICST Institute for Computer Science, Social Informatics and Telecommunications Engineering 2011

Authors and Affiliations

  • Ed de Quincey
    • 1
  • Patty Kostkova
    • 2
  • Gawesh Jawaheer
    • 2
  1. 1.School of Computing and MathematicsUniversity of GreenwichLondonUK
  2. 2.City eHealth Research Centre (CeRC)City UniversityLondonUK

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