Left and Right in the Blogosphere: Ideological Differences in Online Campaigning

  • Joachim Åström
  • Martin Karlsson
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6847)


This article investigates the usage of blogs in electoral campaigns in Sweden, a country characterized by strong political parties and a party centered form of representative democracy. The central argument is that blogs are utilized in different ways by different parties. The empirical analysis based on a survey among over 600 blogging politicians indicates a vast difference in uptake and usage of blogs between the right- and left wing politicians. The results indicate that ideological positions towards individualism and collectivism matters for the practice of blogging.


Blogging political parties election campaigns political individualism 


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Copyright information

© IFIP International Federation for Information Processing 2011

Authors and Affiliations

  • Joachim Åström
    • 1
  • Martin Karlsson
    • 1
  1. 1.Örebro School of Public AffairsÖrebro UniversityÖrebroSweden

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