2D and 3D Visualizations of Creative Destruction for Entrepreneurship Education

  • E. Noyes
  • L. Deligiannidis
Part of the Advances in Intelligent and Soft Computing book series (AINSC, volume 99)


Creative destruction–the creation of new industries and the destruction of old industries–is a very abstract concept. Those teaching entrepreneurship, where creative destruction is a central feature, often struggle to communicate the dynamism of industry evolution where industry disruption can yield innovation, entrepreneurial opportunities and new wealth. This paper examines the application of human-computer interaction (HCI) and specifically information visualization to entrepreneurship education, a specialized area of business education. We create and evaluate different 2-D and 3-D visualizations of industry evolution in the Popular Music Industry between 1951 and 2008 to determine which visualizations correspond to superior comprehension of creative destruction. Particularly, our challenge was to represent the emergence of 13 major markets and 193 submarkets in the context of six decades of music industry evolution and disruption. The results suggest information visualization is a resource for entrepreneurship education and that significant improvements can be made over current idiosyncratic methods of representing industry evolution.


Entrepreneurial Opportunity Industry Evolution Information Visualization Creative Destruction Graph Visualization 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • E. Noyes
    • 1
  • L. Deligiannidis
    • 2
  1. 1.Blank Center for EntrepreneurshipBabson CollegeBabson ParkUSA
  2. 2.Computer Science DepartmentWentworth Institute of TechnologyBostonUSA

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