Abstract
We present a knowledge discovery case study on customer classification having the objective of mining the distinctive characteristics of new customers of a service of tax return. Two general approaches are described. The first one, a symbolic approach, is based on extracting and ranking classification rules on the basis of significativeness measures defined on the 4-fold contingency table of a rule. The second one, a spatial approach, is based on extracting geographic areas with predominant presence of new customers.
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Rinzivillo, S., Ruggieri, S. (2011). Who/Where Are My New Customers?. In: Ryżko, D., Rybiński, H., Gawrysiak, P., Kryszkiewicz, M. (eds) Emerging Intelligent Technologies in Industry. Studies in Computational Intelligence, vol 369. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-22732-5_25
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DOI: https://doi.org/10.1007/978-3-642-22732-5_25
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-22731-8
Online ISBN: 978-3-642-22732-5
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