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An Integrated Model of Technological and Behavioral Perspectives for Household Internet Adoption: An Empirical Study on Iranian Communities

  • Vahid Khatibi
  • Shima Mohebbi
  • Abbas Keramati
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 194)

Abstract

The existing theories in the technology acceptance and Internet adoption fields could be classified to technological and behavioral approaches. In this paper, we propose an integrated household Internet adoption model combining both perspectives, so as the three primal models of technology acceptance model (TAM), theory of planned behavior (TPB) and uses and gratifications theory (U&G) are selected to construct the integrated model. The relations between the proposed model’s constructs are then hypothesized based on the literature findings, and examined in a case study of Internet adoption among Iranian household users.

Keywords

Internet Adoption Technology acceptance model (TAM) Theory of planned behavior (TPB) Uses and gratifications theory (U&G) Iranian communities 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Vahid Khatibi
    • 1
  • Shima Mohebbi
    • 1
  • Abbas Keramati
    • 1
  1. 1.Industrial Engineering Department, Faculty of EngineeringUniversity of TehranTehranIran

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