Modeling Users in Web Transactional Tasks with Behavioral and Visual Exploration Patterns

  • Areej Al-Wabil
  • Mashael Al-Saleh
Part of the Communications in Computer and Information Science book series (CCIS, volume 173)


In this paper, we describe a model of how users conduct transactional tasks on the web. In an exploratory eye tracking experiment, visual patterns of user interactions with web-based transactions were examined for verifying the model. Findings suggest viewing patterns and interactions supportive of the proposed user model and provide a good match to participants’ interactions in completing transactional tasks on Arabic interfaces.


Eye tracking transactional tasks visual attention user model 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Areej Al-Wabil
    • 1
  • Mashael Al-Saleh
    • 1
  1. 1.Information Technology Department, College of Computer and Information SciencesKing Saud UniversityRiyadhSaudi Arabia

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