Modeling Users in Web Transactional Tasks with Behavioral and Visual Exploration Patterns
- Cite this paper as:
- Al-Wabil A., Al-Saleh M. (2011) Modeling Users in Web Transactional Tasks with Behavioral and Visual Exploration Patterns. In: Stephanidis C. (eds) HCI International 2011 – Posters’ Extended Abstracts. HCI 2011. Communications in Computer and Information Science, vol 173. Springer, Berlin, Heidelberg
In this paper, we describe a model of how users conduct transactional tasks on the web. In an exploratory eye tracking experiment, visual patterns of user interactions with web-based transactions were examined for verifying the model. Findings suggest viewing patterns and interactions supportive of the proposed user model and provide a good match to participants’ interactions in completing transactional tasks on Arabic interfaces.
KeywordsEye tracking transactional tasks visual attention user model
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