Modeling Users in Web Transactional Tasks with Behavioral and Visual Exploration Patterns
In this paper, we describe a model of how users conduct transactional tasks on the web. In an exploratory eye tracking experiment, visual patterns of user interactions with web-based transactions were examined for verifying the model. Findings suggest viewing patterns and interactions supportive of the proposed user model and provide a good match to participants’ interactions in completing transactional tasks on Arabic interfaces.
KeywordsEye tracking transactional tasks visual attention user model
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