A Multi-Agent System for Game Trading on the B2B Electronic Market

  • Ana Petric
  • Gordan Jezic
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6682)

Abstract

In order to provision content-based services to their users, service providers need to purchase content distribution rights from various content providers. Sometimes the creation phase of certain content categories can last longer than planed so content providers deliver the content to service providers with delays. The delayed delivery can cause financial damages and inconveniences to service providers which have already announced the appearance of new content to their users. In this paper we propose a multi-agent system which is used to model an electronic market for trading the rights to distribute video and computer games. On the proposed market, a service provider agent uses the multi-attribute reputation decision making mechanism to purchase content distribution rights from content provider agents. Several sets of experiments were conducted to demonstrate the efficiency of the multi-attribute reputation decision making mechanism.

Keywords

content trading B2B content e-market reputation tracking auctions multi-agent system 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Bang, Y.-H.: Nom 2.0: innovative network operations and management for business agility. IEEE Communications Magazine 46(3), 10–16 (2008)CrossRefGoogle Scholar
  2. 2.
    Bichler, M.: An experimental analysis of multi-attribute auctions. Decision Support Systems 29(3), 249–268 (2000)CrossRefGoogle Scholar
  3. 3.
    Hanrahan, H.: Network Convergence: Services, Applications, Transport, and Operations Support. John Wiley & Sons, Inc., New York (2007)CrossRefGoogle Scholar
  4. 4.
    LeClerc, M.: Swimming with the sharks. Ericsson Business Rewiev 2(3), 18–22 (2007)Google Scholar
  5. 5.
    Olla, P., Patel, N.V.: A value chain model for mobile data service providers. Telecommunications Policy 26(9-10), 551–571 (2002)CrossRefGoogle Scholar
  6. 6.
    Petersson, J., Strömberg, B.: The key to value-adding the connected home. Ericsson Business Rewiev 4(1), 40–42 (2009)Google Scholar
  7. 7.
    Petric, A.: A Multi-Agent System for Content Trading in Electronic Telecom Markets Using Multi-Attribute Auctions. In: Simperl, E. (ed.) 10th International Conference on Electronic Commerce ICEC 2008 Proceedings of the Doctoral Consortium, pp. 1–5 (2008)Google Scholar
  8. 8.
    Petric, A., Jezic, G.: Reputation tracking procurement auctions. In: Nguyen, N.T., Kowalczyk, R., Chen, S.-M. (eds.) ICCCI 2009. LNCS, vol. 5796, pp. 825–837. Springer, Heidelberg (2009)CrossRefGoogle Scholar
  9. 9.
    Petric, A., Jezic, G.: Multi-attribute auction model for agent-based content trading in telecom markets. In: Setchi, R., Jordanov, I., Howlett, R.J., Jain, L.C. (eds.) KES 2010. LNCS, vol. 6276, pp. 261–270. Springer, Heidelberg (2010)CrossRefGoogle Scholar
  10. 10.
    Podobnik, V., Petric, A., Trzec, K., Jezic, G.: Software Agents in New Generation Networks: Towards the Automation of Telecom Processes. In: Knowledge Processing and Decision Making in Agent-Based Systems, pp. 71–99 (2009)Google Scholar
  11. 11.
    Digest, S., Rightscom, Goldmedia, Sigle, C.H.: Interactive content and convergence: Implications for the information society. Screen Digest Limited, London (2006)Google Scholar
  12. 12.
    Subramanya, S., Yi, B.K.: Utility Model for On-Demand Digital Content. Computer 38, 95–98 (2005)CrossRefGoogle Scholar
  13. 13.
    Wu, I.: Canada, south korea, netherlands and sweden: regulatory implications of the convergence of telecommunications, broadcasting and internet services. Telecommunications Policy 28(1), 79–96 (2004)CrossRefGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Ana Petric
    • 1
  • Gordan Jezic
    • 1
  1. 1.Faculty of Electrical Engineering and ComputingUniversity of ZagrebZagrebCroatia

Personalised recommendations