Connecting Usages with Usability Analysis through the User Experience Risk Assessment Model: A Case Study in the Tourism Domain

  • Alessandro Inversini
  • Lorenzo Cantoni
  • Davide Bolchini
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6770)

Abstract

Web usability evaluation methods have been traditionally considered as detached from the analysis of the actual usages of a web applications. While the former is typically delegated to web engineers or web designers, the latter seems to be a concern only for online marketing experts. Based on our previous research results, in this paper we present a holistic evaluation model that seamlessly integrates usability and usage analysis in the assessment of the communication quality of a web application. Specifically, we apply this model to the analysis of BravoFly website (a Swiss Online Travel Agent) and we illustrate how the results of this integrated evaluation can shed new light in intelligently prioritizing re-design interventions. Implications for online tourism communication managers and researchers in this area are discussed.

Keywords

usability evaluation usability inspection usability testing usage analysis log files design dimensions 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Alessandro Inversini
    • 1
  • Lorenzo Cantoni
    • 1
  • Davide Bolchini
    • 2
  1. 1.webatelier.net, School of Communication ScienceUniversità della Svizzera ItalianaLuganoSwitzerland
  2. 2.User Simulation & Experience Research Lab, School of InformaticsIndiana UniversityUSA

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