Changing the TV Industry through User Experience Design

Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6769)


This paper discusses a process used to enable the TV industry toward major changes around the consumption, navigation and sharing of content. A chronographic description of key milestones – from ethnographic research to concept design and customer impact – is provided. The illustrated case study is grounded in the context of a large silicon manufacturer, where notions of change-through-design, innovation and customer impact have distinct connotations and set boundaries, especially when compared with medium sized firms, original equipment manufacturers or academic contexts.


Design Ethnography Human Factors Interface TV UX 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  1. 1.Intel LabsIntel CorporationHillsboroU.S.A.

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