General Factors That Elicit Human Affect across Countries

  • Qin Tang
  • Hiroyuki Umemuro
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6766)


People’s needs for products that provide affective experience have kept growing. Some previous researches have investigated the relationship between product design parameter and human affect, while others concerned about how to design affect-eliciting products. But there is still few researches clearly clarifying the essential elements that may evoke human affects. The purpose of this paper was to find the general factors contributing to the generation of human affects across countries. People’s narrative descriptions about things or experiences that elicited their affects were collected and compared to the elements extracted in the previous research to distill general elements across countries. To validate the elements extracted, a questionnaire-based investigation was then conducted in seven regions in the world. As a result, six general factors were derived from elements extracted using factor analysis and named as affective factors. The relationships between affect factors and affects were also validated using correlation analysis.


affect design experience product reflection 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Qin Tang
    • 1
  • Hiroyuki Umemuro
    • 1
  1. 1.Department of Industrial Engineering and ManagementTokyo Institute of TechnologyTokyoJapan

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