Privacy Respecting Targeted Advertising for Social Networks

  • Christian Kahl
  • Stephen Crane
  • Markus Tschersich
  • Kai Rannenberg
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6633)


Online Social Networks form an increasingly important part of people’s lives. As mobile technologies improve accessibility, concerns about privacy and trust are more apparent as advertising becomes a critical component of most social network’s economic model. In this paper we describe the PICOS project’s research into privacy preserving advertising options for social networks. We introduce an architecture that includes new concepts and technologies specifically designed to improve privacy and trust as well as advertising opportunities within social networks.


Communities Identity Management Mobile Advertising Mobile Marketing Mobile Social Networks Privacy Trust 


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Copyright information

© IFIP International Federation for Information Processing 2011

Authors and Affiliations

  • Christian Kahl
    • 1
  • Stephen Crane
    • 2
  • Markus Tschersich
    • 1
  • Kai Rannenberg
    • 1
  1. 1.Chair of Mobile Business & Multilateral SecurityGoethe University FrankfurtFrankfurt am MainGermany
  2. 2.Hewlett-Packard LabsBRISTOLUK

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