Shopping Center Tracking and Recommendation Systems

  • Ricardo Anacleto
  • Nuno Luz
  • Ana Almeida
  • Lino Figueiredo
  • Paulo Novais
Part of the Advances in Intelligent and Soft Computing book series (AINSC, volume 87)


Shopping centers present a rich and heterogeneous environment, where IT systems can be implemented in order to support the needs of its actors. However, due to the environment complexity, several feasibility issues emerge when designing both the logical and physical architecture of such systems. Additionally, the system must be able to cope with the individual needs of each actor, and provide services that are easily adopted by them, taking into account several sociological and economical aspects. In this sense, we present an overview of current support systems for shopping center environments. From this overview, a high-level model of the domain (involving actors and services) is described along with challenges and possible features in the context of current Semantic Web, mobile device and sensor technologies.


Mobile Shopping Center Tracking Recommendation Marketing 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Ricardo Anacleto
    • 1
  • Nuno Luz
    • 1
  • Ana Almeida
    • 1
  • Lino Figueiredo
    • 1
  • Paulo Novais
    • 2
  1. 1.Knowledge Engineering and Decision SupportGECADPortoPortugal
  2. 2.Universidade do MinhoBragaPortugal

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