Success Factors of American Business Schools or “How Business Schools Attract Promising Students”

  • Ditmar Hilpert
  • Thomas Kern


American students interested in business education have the choice between 1,480 different colleges, whereas almost 850 universities award master’s degrees in business (National Center for Education Statistics 2002, 321). For business schools it is therefore hard to distinguish their programs from the large number of other business programs. Especially during the early 1990s, competition among business schools for the most talented students increased as the effectiveness of MBA programs was questioned and the prestige associated with business degrees suffered badly (Hahs 1999, 197). Potential business students today select the school of their choice more cautiously than in the past, relying on numerous sources of information, including guidebooks and business school rankings. It has therefore never been more important for universities and colleges to understand the decision-making process of prospective students.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. AACSB International. (2001) Business Accreditation Standards. AACSB Accreditation,
  2. Chapman, C. (2001) Taking Stock. BizEd 1: 12–17Google Scholar
  3. Eberhardt B, Moser S, McGee P (1997) Business Concerns Regarding MBA Education: Effects on Recruiting. Journal of Education for Business 3: 293–296CrossRefGoogle Scholar
  4. Ehie I, Karathanos D (1994) Business Faculty Performance Evaluation Based on the New AACSB Accreditation Standards. Journal of Education for Business 3:257–262CrossRefGoogle Scholar
  5. Gilbert N (2001) Complete Book of Business Schools, 2002 Edition. New YorkGoogle Scholar
  6. Graeff T (1999) Measuring Intellectual Contributions for Achieving the Mission of the College of Business. Journal of Education for Business 6: 108–115CrossRefGoogle Scholar
  7. Gruber B, Littman M, Merritt J (2001) Guide to the best Business Schools, 7th ed. New YorkGoogle Scholar
  8. Hahs D (1999) What Have MB As Done for Us Lately? Journal of Education for Business 2: 197–201CrossRefGoogle Scholar
  9. Heinfeldt J, Wolf F (1998) Re-engineering the Business Curriculum: A Stakeholder Paradigm. Journal of Education for Business 2: 198–201CrossRefGoogle Scholar
  10. Mast C (2001) The People behind the Rankings. In: Merritt J (Hrsg) Selections, the Magazine of the Graduate Management Admission Council, Fall 2001 edition,
  11. Miller E (2001) Guide to Graduate Business Schools, 12th ed. New YorkGoogle Scholar
  12. National Center for Education Statistics (2002) U.S. Department of Education. Digest of Education Statistics, 2001, Chapter 3, 197–408Google Scholar
  13. Pieper R (1989) Business Schools in den USA. Mythen und Fakten, BerlinGoogle Scholar
  14. Shinn S (2001) The Challenge of Change. BizEd 1: 18–23Google Scholar
  15. The University Alliance (2001) Regionally Accredited Degrees & Certificates Online, [electronic version: CD-ROM]Google Scholar
  16. U.S. News & World Report (2001) Exclusive Business Rankings. Best Graduate Schools, 2002 Edition, 23–24Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2003

Authors and Affiliations

  • Ditmar Hilpert
  • Thomas Kern

There are no affiliations available

Personalised recommendations