Group-Oriented Services: A Shift towards Consumer-Managed Relationships in the Telecom Industry

  • Luka Vrdoljak
  • Iva Bojic
  • Vedran Podobnik
  • Gordan Jezic
  • Mario Kusek
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6450)


Today, telecom operators face a threefold challenge: a social challenge dealing with the evolution of the consumer lifestyle, a technological challenge dealing with ever changing ICT trends and a business challenge dealing with the need for innovative business models. This paper introduces an idea of group-oriented services, a special type of personalized telecom services, as a possible solution for all three of these challenges. A proof-of-concept service, called Agent-Based Mobile Content Brokerage, is presented and elaborated with the aim to demonstrate a shift towards consumer-managed relationships, a novel provisioning paradigm within the telecom industry.


Telecom Value Chain Consumer-Managed Relationship Group-oriented Services Ontology-Based Consumer Profiles Semantic Clustering 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Knightson, K., Morita, N., Towle, T.: NGN architecture: generic principles, functional architecture, and implementation. IEEE Communications Magazine 43(10), 49–56 (2006)CrossRefGoogle Scholar
  2. 2.
    Kothari, A., Lackner, J.: A value based approach to management. Journal of Business and Industrial Marketing 21(4), 243–249 (2006)CrossRefGoogle Scholar
  3. 3.
    Yoon, J.-L.: Telco 2.0: A New Role and Business Model. IEEE Communications Magazine 45(1), 10–12 (2007)MathSciNetCrossRefGoogle Scholar
  4. 4.
    Podobnik, V., Trzec, K., Jezic, G.: Context-Aware Service Provisioning in Next-Generation Networks: An Agent Approach. In: Alkhatib, G., Rine, D. (eds.) Agent Technologies and Web Engineering: Applications and Systems, pp. 19–38. Information Science Reference, Hershey (2009)CrossRefGoogle Scholar
  5. 5.
    Weiser, M.: The Computer for the 21st Century. Scientific American 265(3), 94–104 (1991)CrossRefGoogle Scholar
  6. 6.
    Weiser, M.: The World is not a Desktop. ACM Interactions 1(1), 7–8 (1994)CrossRefGoogle Scholar
  7. 7.
    Weiser, M., Brown, J.S.: The Coming Age of Calm Technology. In: Dening, P.J., Metcalfe, R.M., Burke, J. (eds.) Beyond Calculation: The Next Fifty Years of Computing, pp. 75–86. Springer, New York (1997)CrossRefGoogle Scholar
  8. 8.
    Saha, D., Mukherjee, A.: Pervasive Computing: A Paradigm for the 21st Century. IEEE Computer 36(3), 25–31 (2003)CrossRefGoogle Scholar
  9. 9.
    Dumic, G., Podobnik, V., Jezic, G., Trzec, K., Petric, A.: An Agent-Based Optimization of Service Fulfillment in Next-Generation Telecommunication Systems. In: 9th International Conference on Telecommunications (ConTEL), pp. 57–63. IEEE, Zagreb (2007)Google Scholar
  10. 10.
    Ljubi, I., Podobnik, V., Jezic, G.: Cooperative Mobile Agents for Automation of Service Provisioning: A Telecom Innovation. In: 2nd IEEE International Conference on Digital Information Management (ICDIM), pp. 817–822. IEEE, Lyon (2007)Google Scholar
  11. 11.
    Medman, N.: Doing your own thing on the net. Ericsson Business Review 1, 49–53 (2006)Google Scholar
  12. 12.
    Gauch, S., Speretta, M., Chandramouli, A., Micarelli, A.: User Profiles for Personalized Information Access. In: Brusilovsky, P., Kobsa, A., Nejdl, W. (eds.) Adaptive Web 2007. LNCS, vol. 4321, pp. 54–89. Springer, Heidelberg (2007)CrossRefGoogle Scholar
  13. 13.
    Nwana, H.S.: Software Agents: An Overview. Knowledge and Engineering Review 11(3), 205–244 (1996)CrossRefGoogle Scholar
  14. 14.
    Trzec, K., Lovrek, I., Mikac, B.: Agent Behaviour in Double Auction Electronic Market for Communication Resources. In: Gabrys, B., Howlett, R.J., Jain, L.C. (eds.) KES 2006. LNCS (LNAI), vol. 4251, pp. 318–325. Springer, Heidelberg (2006)CrossRefGoogle Scholar
  15. 15.
    Petric, A., Podobnik, V., Jezic, G.: The CrocodileAgent: Designing a Robust Trading Agent for Volatile E-Market Conditions. In: Nguyen, N.T., Grzech, A., Howlett, R.J., Jain, L.C. (eds.) KES-AMSTA 2007. LNCS (LNAI), vol. 4496, pp. 597–606. Springer, Heidelberg (2007)CrossRefGoogle Scholar
  16. 16.
    Bojic, I., Podobnik, V., Kusek, M.: Agent-enabled Collaborative Downloading: Towards Energy-efficient Provisioning of Group-oriented Services. In: Jędrzejowicz, P., Nguyen, N.T., Howlet, R.J., Jain, L.C. (eds.) KES-AMSTA 2010. LNCS, vol. 6071, pp. 62–71. Springer, Heidelberg (2010)CrossRefGoogle Scholar
  17. 17.
    Podobnik, V., Matijasevic, M., Lovrek, I., Skorin-Kapov, L., Desic, S.: Agent-based Framework for Personalized Service Provisioning in Converged IP Networks. In: Kowalczyk, R., et al. (eds.) SOCASE 2009. LNCS, vol. 5907, pp. 83–94. Springer, Heidelberg (2009)CrossRefGoogle Scholar
  18. 18.
    Antoniou, G., van Harmelen, F.: Semantic Web Primer. MIT Press, Cambridge (2004)Google Scholar
  19. 19.
    Walton, C.: Agency and the Semantic Web. Oxford University Press, New York (2007)zbMATHGoogle Scholar
  20. 20.
    Grimm, S., Motik, B.: Closed World Reasoning in the Semantic Web through Epistemic Operators. In: 1st OWL: Experiences and Directions Workshop (OWLED), Galway (2005)Google Scholar
  21. 21.
    Broekstra, J., Kampman, A., van Harmelen, F.: Sesame: A Generic Architecture for Storing and Querying RDF and RDF Schema. In: Horrocks, I., Hendler, J.A. (eds.) ISWC 2002. LNCS, vol. 2342, pp. 54–68. Springer, Heidelberg (2002)CrossRefGoogle Scholar
  22. 22.
    Kiryakov, A., Ognyanov, D., Manov, D.: OWLIM - A Pragmatic Semantic Repository for OWL. In: Dean, M., Guo, Y., Jun, W., Kaschek, R., Krishnaswamy, S., Pan, Z., Sheng, Q.Z. (eds.) WISE 2005 Workshops. LNCS, vol. 3807, pp. 182–192. Springer, Heidelberg (2005)CrossRefGoogle Scholar
  23. 23.
    Grimnes, G.A., Edwards, P., Preece, A.: Instance based clustering of semantic web resources. In: Bechhofer, S. (ed.) ESWC 2008. LNCS, vol. 5021, pp. 303–317. Springer, Heidelberg (2008)CrossRefGoogle Scholar
  24. 24.
    Dietze, S., Gugliotta, A., Domingue, J.: Conceptual Situation Spaces for Semantic Situation-Driven Processes. In: Bechhofer, S. (ed.) ESWC 2008. LNCS, vol. 5021, pp. 599–613. Springer, Heidelberg (2008)CrossRefGoogle Scholar
  25. 25.
    Wei, C.P., Hu, P.J.-H., Kung, L., Tan, J.: E-Health Intelligence: A Multiple-Level Approach for E-Health Data Mining. In: Tan, J. (ed.) E-Health Care Information Systems: An Introduction for Students and Professionals, pp. 330–351. Wiley, San Francisco (2005)Google Scholar
  26. 26.
    Mitchell, T.: Machine Learning. McGraw-Hill, New York (1997)zbMATHGoogle Scholar
  27. 27.
    He, M.: Designing Bidding Strategies for Autonomous Trading Agents. PhD thesis, University of Southampton, Southampton (2004)Google Scholar
  28. 28.
    Podobnik, V., Petric, A., Trzec, K., Jezic, G.: Software Agents in New Generation Networks: Towards the Automation of Telecom Processes. In: Jain, L.C., Nguyen, N.T. (eds.) Knowledge Processing and Decision Making in Agent-Based Systems, pp. 71–99. Springer, Heidelberg (2009)CrossRefGoogle Scholar
  29. 29.
    Vrdoljak, L., Bojic, I., Podobnik, V., Kusek, M.: The AMiGO-Mob: Agent-based Middleware for Group-oriented Mobile Service Provisioning. In: 10th International Conference on Telecommunications (ConTEL), pp. 97–104. IEEE, Zagreb (2009)Google Scholar
  30. 30.
    Mitchell, T.: Machine Learning. McGraw-Hill, New York (1997)zbMATHGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Luka Vrdoljak
    • 1
  • Iva Bojic
    • 2
  • Vedran Podobnik
    • 2
  • Gordan Jezic
    • 2
  • Mario Kusek
    • 2
  1. 1.Erste & Steiermärkische BankCroatia
  2. 2.Faculty of Electrical Engineering and ComputingUniversity of ZagrebCroatia

Personalised recommendations