BlogTalk 2008, BlogTalk 2009: Recent Trends and Developments in Social Software pp 15-28 | Cite as

Implementing a Corporate Weblog for SAP

  • Justus Broß
  • Matthias Quasthoff
  • Sean MacNiven
  • Jürgen Zimmermann
  • Christoph Meinel
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6045)

Abstract

After web 2.0 technologies experienced a phenomenal expansion and high acceptance among private users, considerations are now intensified to assess whether they can be equally applicable, beneficially employed and meaningfully implemented in an entrepreneurial context. The fast-paced rise of social software like weblogs or wikis and the resulting new form of communication via the Internet is however observed ambiguously in the corporate environment. This is why the particular choice of the platform or technology to be implemented in this field is strongly dependent on its future business case and field of deployment and should therefore be carefully considered beforehand, as this paper strongly suggests.

Keywords

Social Software Corporate Blogging SAP 
This is a preview of subscription content, log in to check access.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Ludewig, M., Röttgers, J.: Jedem sein Megaphon – Blogs zwischen Ego-Platform, Nischenjournalismus und Kommerz. C’t, Heft 25, Report | Web 2.0: Blogs, 162–165 (2007)Google Scholar
  2. 2.
    Jacobsen, N.: Corporate Blogging – Kommunikation 2.0, Manager Magazin, http://www.manager-magazin.de/it/artikel/0,2828,518180,00html Google Scholar
  3. 3.
    Klostermeier, J.: Web 2.0: Verlieren Sie nicht den Anschluss, Manager Magazin, http://www.manager-magazin.de/it/cio-spezial/0,2828,517537,00.html
  4. 4.
    Tiedge, A.: Webtagebücher: Wenn der Chef bloggt, Manager Magazin, http://www.manager-magazin.de/it/artikel/0,2828,513244,00.html
  5. 5.
    Hamburg-Media.Net: Enterprise 2.0 - Start in eine neue Galaxie. Always on, Ausgabe 9 (February 2009)Google Scholar
  6. 6.
    Koch, M., Richter, A.: Enterprise 2.0: Planung, Einführung und erfolgreicher Einsatz von Social Software in Unternehmen. Oldenbourg Wissenschaftsverlag, München (2008)Google Scholar
  7. 7.
    Cowen, J., George, A.: An Eternal Conversation within a Corporation: Using weblogs as an Internal Communications Tool. In: Proceedings of the 2005 Association for Busines Communication Annual Convention (2005)Google Scholar
  8. 8.
    Langham, M.: Social Software goes Enterprise. Linux Enterprise (Weblogs, Wikis and RSS Special) 1, 53–56 (2005)Google Scholar
  9. 9.
    Heng, S.: Blogs: The new magic formula for corporate communications? Deutsche Bank Research, Digital Economy (Economics) (53), 1–8 (2005)Google Scholar
  10. 10.
    Leibhammer, J., Weber, M.: Enterprise 2.0 – Analyse zu Stand und Perspektiven in der deutschen Wirtschaft, BITKOM (2008)Google Scholar
  11. 11.
    BerleCon Research: Enterprise 2.0 in Deutschland – Verbreitung, Chancen und Herausforderungen, BerleCon Research im Auftrag der CoreMedia (2007)Google Scholar
  12. 12.
    IEEE: Web Collaboration in Unternehmen. In: Proceedings of first IEEE EMS Workshop about Web Collaboration in Enterprises, September 28, Munich (2007)Google Scholar
  13. 13.
    Sawhney, M.S.: Angriff aus der Blogosphäre. Manager Magazin 2 (2005), https://www.manager-magazin.de/harvard/0,2828,343644,00.html
  14. 14.
    Zerfaß, A.: Corporate Blogs: Einsatzmöglichkeiten und Herausorderungen, p.6 ff (2005), http://www.bloginitiativegermany.de
  15. 15.
    Scheffler, M.: Bloggers beware! Tippfs fürs sichere Bloggen im Unternehmensumelfd. Bedrohung Web 2.0, SecuMedia Verlags-Gmbh (2007)Google Scholar
  16. 16.
    Wood, L.: Blogs & Wikis: Technologies for Enterprise Applications? The Gilbane Report 12(10), 1–9 (2005)Google Scholar
  17. 17.
    Heuer, S.: Skandal in Echtzeit. BrandEins Schwerpunkt: Kommunikation Blog vs. Konzern 02/09, 76–79 (2009)Google Scholar
  18. 18.
    Washkuch, F.: Leadership transition comms requires broader strategy in current economy, July 2009, p.10 (2009), PRWEEKUS.com
  19. 19.
    Baker, S., Green, H.: Blogs will change your business. Business Week, May 2, 57–67 (2005), http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm
  20. 20.
    Röll, M.: Business Weblogs – a pragmatic approach to introducing weblogs in medium and large nterprises. In: Burg, T.N. (Hrsg.), BlogTalks, Wien 2004, pp. 32–50 (2004)Google Scholar
  21. 21.
    Eck, K.: Substantial reputational risks, PR Blogger, http://klauseck.typepad.com/prblogger/2005/02/pr_auf_der_zusc.html
  22. 22.
    Argenti, P.A.: Corporate Communications. McGraw-Hill/Irwin, New York (2003)Google Scholar
  23. 23.
    O’Shea, W.: Blogs in the workplace, New York Times. July 7 (2003), http://www.nytimes.com/2003/07/07/technology/07NECO.html?ex=1112846400&en=813ac9fbe3866642&ei=5070
  24. 24.
  25. 25.
    O‘Reilly, T.: Web 2.0 Compact Definition: Trying again (2006), http://radar.oreilly.com/archives/2006/12/web_20_compact.html
  26. 26.
    Cook, T., Hopkins, L.: Social Media or, How I learned to stop worrying and love communication (2007), http://trevorcook.typepad.com/weblog/files/CookHopkins-SocialMediaWhitePaper-2007.pdf
  27. 27.
    Steiner, P.: Cartoon. The New Yorker 69(20) (1993), http://www.unc.edu/depts/jomc/academics/dri/idog.html
  28. 28.
    Bross, J., Sack, H., Meinel, C.: Kommunikation, Partizipation und Wirkungen im Social Web. In: Zerfaß, A., Welker, M., Schmidt, J. (eds.) Kommunikation, Partizipation und Wirkungen im Social Web, Band 2 der Neuen Schriften zur Online-Forschung, Deutsche Gesellschaft für Online-Forschung (Hrsg.), pp. 265–280. Herbert van Halem Verlag, Köln (2008)Google Scholar
  29. 29.
    Meinel, C., Sack, H.: WWW – Kommunikation, Internetworking, Webtechnologien. Springer, Heidelberg (2003)Google Scholar
  30. 30.
    Varma, Y.: SSO with SAP enterprise portal, ArchitectSAP Solutions, http://architectsap.wordpress.com/2008/07/14/sso-with-sap-enterprise-portal/
  31. 31.
  32. 32.
    The Internet Engineering Task Force (IETF), Internet X.509 Public Key Infrastructure Certificate and CRL Profile, http://www.ietf.org/rfc/rfc2459.txt
  33. 33.
    Zerfaß, A., Boelter, D.: Die neuen Meinungsmacher - Weblogs als Herausforderung für Kampagnen, Marketing, PR und Medien. Nausner & Nausner Verlag, Graz (2005)Google Scholar
  34. 34.
    Berlecon Research: Weblogs in Marketing and PR (Kurzstudie), Berlin (2004)Google Scholar
  35. 35.
    Leisegang C., Mintert S.: Blogging Software, iX (July 2008) Google Scholar
  36. 36.
    Scripting News, XML-RPC Home Page, http://www.xmlrpc.com/
  37. 37.
    Cronin-Lukas, A.: Intranet, blog, and value, The big blog company, http://www.bigblogcompany.net/index.php/weblog/category/C45/
  38. 38.
    Kircher, H.: Web 2.0 - Plattform für Innovation. IT-Information Technology 49(1), 63–65 (2007)CrossRefGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Justus Broß
    • 1
  • Matthias Quasthoff
    • 1
  • Sean MacNiven
    • 2
  • Jürgen Zimmermann
    • 2
  • Christoph Meinel
    • 1
  1. 1.Hasso-Plattner-InstitutPotsdamGermany
  2. 2.SAP AGWalldorf

Personalised recommendations