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An Intelligent Virtual Agent to Increase Involvement in Financial Services

  • Tibor Bosse
  • Ghazanfar F. Siddiqui
  • Jan Treur
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6356)

Abstract

In order to enhance user involvement in financial services, this paper proposes to combine the idea of adaptive personalisation with intelligent virtual agents. To this end, a computational model for human decision making in financial context is incorporated within an intelligent virtual agent. To test whether the agent enhances user involvement, a web application has been developed, in which users have to make a number of investment decisions. This application has been evaluated in an experiment for a number of participants interacting with the system and afterwards providing their judgement by means of a questionnaire. The preliminary results indicate that the virtual agent can show appropriate emotional expressions related to states like happiness, greed and fear, and has high potential to enhance user involvement.

Keywords

user involvement finance greed and risk adaptive personalisation 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Tibor Bosse
    • 1
  • Ghazanfar F. Siddiqui
    • 1
    • 2
  • Jan Treur
    • 1
  1. 1.Department of Artificial IntelligenceVrije Universiteit AmsterdamAmsterdamThe Netherlands
  2. 2.Department of Computer ScienceQuaid-i-Azam UniversityIslamabadPakistan

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