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The Influence of Culture on ABMP Negotiation Parameters

  • Gert Jan Hofstede
  • Catholijn M. Jonker
  • Tim Verwaart
Part of the Studies in Computational Intelligence book series (SCI, volume 319)

Summary

Negotiations are known to proceed differently across cultures. A realistic agent model of international negotiations has to take cultural differences into account. This paper presents an agent-based model that tackles this challenge. The context is a trade game where commodities with a hidden quality attribute are exchanged. The negotiation model uses the ABMP negotiation architecture. It applies a utility function that includes market value, quality preference, and risk attitude. The indices of the five dimensions of Hofstede’s model of national cultures are used, in combination with agent’s group membership and societal status, to differentiate negotiation behavior by adaptation of weight factors in the utility function and ABMP parameters. The paper presents test runs with synthetic cultures and a set of actual national cultures. The present version of the model helps to understand behaviors in international trade networks. It proves that Hofstede’s dimensions can be used to generate culturally differentiated agents.

Keywords

Uncertainty Avoidance Negotiation Behavior Quality Preference Negotiation Round Gaming Simulation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Gert Jan Hofstede
    • 1
  • Catholijn M. Jonker
    • 2
  • Tim Verwaart
    • 3
  1. 1.Wageningen UniversityWageningenThe Nethterlands
  2. 2.Delft University of TachnologyDelftThe Netherlands
  3. 3.LEI Wageningen URDen HaagThe Netherlands

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