Telco Agent: Enabler of Paradigm Shift towards Customer-Managed Relationship

  • Vedran Podobnik
  • Ignac Lovrek
Conference paper

DOI: 10.1007/978-3-642-15387-7_29

Part of the Lecture Notes in Computer Science book series (LNCS, volume 6276)
Cite this paper as:
Podobnik V., Lovrek I. (2010) Telco Agent: Enabler of Paradigm Shift towards Customer-Managed Relationship. In: Setchi R., Jordanov I., Howlett R.J., Jain L.C. (eds) Knowledge-Based and Intelligent Information and Engineering Systems. KES 2010. Lecture Notes in Computer Science, vol 6276. Springer, Berlin, Heidelberg

Abstract

In this article we propose an agent-based solution for enabling paradigm shift from CRM (Customer Relationship Management) to CMR (Customer-Managed Relationship). Namely, Telco Agent is a software agent which represents telecom operator in interactions with its customers. Customers provide Telco Agent with their profiles and afterwards Telco Agent uses its mechanisms for semantic matchmaking of customer profiles and creation of customer social network to facilitate autonomous CMR.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Vedran Podobnik
    • 1
  • Ignac Lovrek
    • 1
  1. 1.Faculty of Electrical Engineering and ComputingUniversity of ZagrebCroatia

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