Personality and Persuasive Technology: An Exploratory Study on Health-Promoting Mobile Applications

  • Sajanee Halko
  • Julie A. Kientz
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6137)


Though a variety of persuasive health applications have been designed with a preventive standpoint toward diseases in mind, many have been designed largely for a general audience. Designers of these technologies may achieve more success if applications consider an individual’s personality type. Our goal for this research was to explore the relationship between personality and persuasive technologies in the context of health-promoting mobile applications. We conducted an online survey with 240 participants using storyboards depicting eight different persuasive strategies, the Big Five Inventory for personality domains, and questions on perceptions of the persuasive technologies. Our results and analysis revealed a number of significant relationships between personality and the persuasive technologies we evaluated. The findings from this study can guide the development of persuasive technologies that can cater to individual personalities to improve the likelihood of their success.


Persuasive Technologies Personality mHealth User-Centered Design Quantitative Methods 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Sajanee Halko
    • 1
  • Julie A. Kientz
    • 1
    • 2
  1. 1.Human Centered Design & Engineering 
  2. 2.The Information SchoolUniversity of WashingtonSeattleUSA

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