Adaptive User Profiles in Pervasive Advertising Environments

  • Florian Alt
  • Moritz Balz
  • Stefanie Kristes
  • Alireza Sahami Shirazi
  • Julian Mennenöh
  • Albrecht Schmidt
  • Hendrik Schröder
  • Michael Goedicke
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5859)

Abstract

Nowadays modern advertising environments try to provide more efficient ads by targeting costumers based on their interests. Various approaches exist today as to how information about the users’ interests can be gathered. Users can deliberately and explicitly provide this information or user’s shopping behaviors can be analyzed implicitly. We implemented an advertising platform to simulate an advertising environment and present adaptive profiles, which let users setup profiles based on a self-assessment, and enhance those profiles with information about their real shopping behavior as well as about their activity intensity. Additionally, we explain how pervasive technologies such as Bluetooth can be used to create a profile anonymously and unobtrusively.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2009

Authors and Affiliations

  • Florian Alt
    • 1
  • Moritz Balz
    • 2
  • Stefanie Kristes
    • 3
  • Alireza Sahami Shirazi
    • 1
  • Julian Mennenöh
    • 3
  • Albrecht Schmidt
    • 1
  • Hendrik Schröder
    • 3
  • Michael Goedicke
    • 2
  1. 1.Pervasive Computing and User Interface Engineering Group 
  2. 2.Specification of Software Systems 
  3. 3.Marketing & RetailingUniversity of Duisburg-EssenEssen

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