A Case Study of Building Social Network for Mobile Carriers
Recently, social networking service(SNS) is migrating to the stage of acquiring new business models from the stage of simple toy of interest. Various Internet portals and service carriers are trying to build SNS as a major service infrastructure which reflects their own strength. In this paper, we will focus on the activity of a Korean mobile carriers in order to consider the mobile carrier specific SNS. To build an SNS, two main procedures should be devised: how to build a relationship among members; how to provide an efficient way of communication to attract people to participate and share. Usually, social relations are built by the user’s explicit intention. In this paper, however, we propose the derivation of the relationship based on the information owned by mobile carriers, such as the address book or call record, or else. In addition, we will show that IMS based group, messenger service can be utilized to enrich the communication among the social network members.
KeywordsSNS IMS Mobile Carrier Specific Service
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