Guideline for Evaluating Social Networks

  • Peter Schnitzler
  • Marius Feldmann
  • Maximilian Walther
  • Alexander Schill
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 37)

Abstract

It is evident that Web-based Social Network platforms have gained major attention for communication particularly within companies. Nevertheless there exist no real guidelines for selecting an appropriate platform that fits the company’s needs yet. In this paper a general guideline for this purpose is developed. A global matrix for evaluating Social Networks is presented. The matrix results in a formula which allows a comprehensive but customized rating for Social Networks. The paper is structured as follows: (1) Categorization of Social Networks; (2) Typical functionalities offered by Social Network platforms; (3) APIs for Social Networks; (4) Criteria for evaluating Social Network Frameworks and White Label Social Networks; (5) Proof of concept for the developed evaluation matrix.

Keywords

Social Networks matrix of evaluation white label networks Social Network frameworks Guideline 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Parameswaran, M., Whinston, A.: Social Computing: An Overview. Communications of the Association for Information Systems 19 (2007)Google Scholar
  2. 2.
    Koch, M., Richter, A.: Social Software - Status quo und Zukunft, Technischer Bericht Nr. 2007-01, Fakultät für Informatik, Universität der Bundeswehr München (2007), http://www.kooperationssysteme.de/wp-content/uploads/RichterKoch2007.pdf
  3. 3.
    Dwyer, C., Hiltz, S., Passerini, K.: Trust and privacy concern within Social Networking sites: A comparison of Facebook and MySpace. In: Americas Conference on Information Systems (AMCIS), Keystone (2007)Google Scholar
  4. 4.
    Goldbeck, J.: The Dynamics of Web-based Social Networks: Membership, Relationships, and Change. In: Sunbelt XXVIII International Sunbelt Social Network Conference (2008)Google Scholar
  5. 5.
    Reisberger, T., Reisberger, P., Smolnik, S.: Entwicklung eines funktionalen Klassifikationsschemas für Social-Networking-Systeme. In: Meissner, K., Engelien, M. (eds.) Workshop GeNeMe 2008 - Gemeinschaften in Neuen Medien (Veranst.): Virtuelle Organisation und Neue Medien 2008 Workshop GeNeMe 2008 - Gemeinschaften in Neuen Medien, pp. S43–S55 (2008)Google Scholar
  6. 6.
    Schnitzler, P.: Technologische Analysen im Umfeld Sozialer Netzwerke, Diplomathesis, http://nbn-resolving.de/urn:nbn:de:bsz:14-ds-1226399874317-02633
  7. 7.
    Danah, B.D., Ellison, N.: Social Network Sites: Definition, History y, and Scholarship. Journal of Computer-Mediated Communication 13, S.210–S.230 (2008), http://dx.doi.org/10.1111/j.1083-6101.2007.00393.x, DOI 10.1111/j.1083–6101.2007.00393.x
  8. 8.
    Owyang, J.: Forrester Under way to Catalog the White Label Social Networking Space (2008), http://www.web-strategist.com/blog/2008/05/28/forrester-underway-to-catalog-the-white-label-social-networking-space/
  9. 9.
    Hendrickson, M.: 34 More Ways to Build Your Own Social Network (2007), http://www.techcrunch.com/2007/08/14/34-more-ways-to-build-your-own-social-network/

Copyright information

© Springer-Verlag Berlin Heidelberg 2009

Authors and Affiliations

  • Peter Schnitzler
    • 1
  • Marius Feldmann
    • 1
  • Maximilian Walther
    • 1
  • Alexander Schill
    • 1
  1. 1.Chair for Computer NetworksTU DresdenGermany

Personalised recommendations