Common Understanding of Graphic Image Enhance "Emotional Design"

  • Hisashi Shima
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5619)


The object of this research is to investigate the empathy of the brand design attribute to development of the product design, software screen and web site design. At early phase of the development “Empathy” is one of the important matters of emotional design. To share of the target verbal and image help to common understanding of the product characteristic, it can assume height efficiency of the development.


Emotional design development procedure brand design Tacit dimension empathy development 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2009

Authors and Affiliations

  • Hisashi Shima
    • 1
  1. 1.Lenovo Japan Ltd.Yamato-city, KanagawaJapan

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