The Physiological User’s Response as a Clue to Assess Visual Variables Effectiveness
The paper deals with the introduction of Bertin’s visual variables in an ATC context. The ranking of the efficiency of these variables has been experimentally verified by Cleveland, however, no studies highlight the physiological correlates of this ranking. We analyzed behavioral, physiological and subjective data recorded on 7 healthy subjects facing a visual comparison task witch involve 5 selected visual characterizations (angle, text, surface, framed rectangles and luminosity). Results showed that the observed accuracy was coherent with Mackinlay ranking of visual variables. Psychophysiological and subjective measurements are also discussed.
KeywordsBertin’s visual variables Emotion Mental load Psychophysiological response
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