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Collective Content as a Facilitator of Community Interaction: A User Study of Four Close-Knit Communities

  • Thomas Olsson
  • Hannu Toivola
  • Minna Wäljas
  • Kaisa Väänänen-Vainio-Mattila
  • Jaakko Lehikoinen
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5621)

Abstract

Social online services offer communities means for creating and using media content together. The content is jointly used for maintaining relationships and constructing common memories and experiences. Thus, it is very collective by nature. However, few studies have focused on the ways in which communities interact with such collective content. We conducted a field study on how four communities create, share, and use content together in order to understand the role of content as part of the social interaction. As the main result, we present the snowball effect of interaction. It is based on the reciprocity of participating and giving feedback. We also found that the creation of light content plays a role in maintaining the active interaction with content.

Keywords

Community Member Community Interaction Social Presence Content Object Content Creation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2009

Authors and Affiliations

  • Thomas Olsson
    • 1
  • Hannu Toivola
    • 1
  • Minna Wäljas
    • 1
  • Kaisa Väänänen-Vainio-Mattila
    • 1
  • Jaakko Lehikoinen
    • 2
  1. 1.Human-Centered DesignTampere University of TechnologyTampereFinland
  2. 2.Nokia Research CenterTampereFinland

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