Collective Content as a Facilitator of Community Interaction: A User Study of Four Close-Knit Communities
Social online services offer communities means for creating and using media content together. The content is jointly used for maintaining relationships and constructing common memories and experiences. Thus, it is very collective by nature. However, few studies have focused on the ways in which communities interact with such collective content. We conducted a field study on how four communities create, share, and use content together in order to understand the role of content as part of the social interaction. As the main result, we present the snowball effect of interaction. It is based on the reciprocity of participating and giving feedback. We also found that the creation of light content plays a role in maintaining the active interaction with content.
KeywordsCommunity Member Community Interaction Social Presence Content Object Content Creation
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