The Future of Enterprise Is with the Mobile Workforce: An International Field Study

  • Lynn Rampoldi-Hnilo
  • Brent White
  • Michele Snyder
  • Chad Sampanes
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5623)

Abstract

To create the most effective mobile applications, Oracle must understand how and in what contexts the mobile workforce is using their mobile devices. Oracle mobile researchers went into the workforce population and conducted an international, ethnographic field study to fully understand the mobile worker’s needs, behaviors, and contextually based activities.

Keywords

Ethnography Field study International research Mobile Enterprise applications 

References

  1. 1.
    Lessner, I.: Oracle’s Ellison Skewers Latest Tech Trends. TheStreet.com (2008), http://www.thestreet.com/story/10439433/2/oracles-ellison-skewers-latest-tech-trends.html
  2. 2.
    Jones, M., Marsden, G.: Mobile Interaction Design. John Wiley & Sons, Chichester (2006)Google Scholar
  3. 3.
    Telecommunications Carriers Association, http://www.tca.or.jp/english/database/2009/01/index.html
  4. 4.
    Matsuda, M.: Personal, Portable, Pedestrian. In: Ito, M., Okabe, D., Matsuda, M. (eds.), MIT Press, MA (2005)Google Scholar
  5. 5.
    White, B., Rampoldi-Hnilo, L.: Designing the Mobile Experience (2008), http://usableapps.oracle.com/design/pages/mobile.html
  6. 6.
    Elmer-DeWitt, P.: iPhone grabs 30% of U.S. smartphone market. CNNMoney.com, http://apple20.blogs.fortune.cnn.com/2008/12/02/iphone-grabs-30-of-us-smartphone-market/
  7. 7.
  8. 8.
    Martin, D., Sommerville, I.: Patterns of Cooperative Interaction: Linking Ethnomethodology and Design. ACM Trans on Computer-Human Interaction 11(1), 59–85 (2004)CrossRefGoogle Scholar
  9. 9.
    Bly, S.: Field Work: Is It Product Work? Interactions (1997)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2009

Authors and Affiliations

  • Lynn Rampoldi-Hnilo
    • 1
  • Brent White
    • 1
  • Michele Snyder
    • 1
  • Chad Sampanes
    • 1
  1. 1.Oracle Mobile Applications User ExperienceBoulderUSA

Personalised recommendations